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More

The stylish and prestigious More cigarettes became one of the most popular 120's cigarettes all over the world since their introduction in 1975. When More cigarettes were launched on the tobacco market, this brand was targeted for women. The first advertisement for More cigarettes had an elegant lady with a magnetic look that held a brown More cigarette with a slogan "Dare to be More". The first More cigarettes were brown, making these cigs different from the usual white ones, and had a 120mm size. This tobacco product was the first brand to be successfully marketed in this size. More cigarettes were designed to be slimmer and longer in comparison with other tobacco brands.

More cigarettes have a light, delicate flavor and aroma. Their odor is more than just of a cigarette. By smoking these cigarettes you feel that you dare for more than just a simple cigarette, you dare for "More".